What is an artist manger?

Artist managers primary duty is to set the right strategy depends on the artist goals, whatever it’s increase music sales, or become a worldwide touring artist. They make decisions about what is good for the artist and what is not. They curate and develop artist’s music and his public appearance, i.e. branding.

A good manager has a plan on how to turn out your goals into reality. And to do so, he usually takes all communication and coordination on his shoulders: with labels, agents, press, and PR. Besides knowing how the music business works and having deep connections in the industry, a manager has to be a music enthusiast. Furthermore, a manager needs to believe in the artist even when others don’t. This one is probably the essential.